Global Business and Marketing Strategy

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Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, exposing learners to real-world business scenarios. The workbook is organized into three units, covering global considerations in business, global management, and global marketing. Each unit dives into specific topics such as corporate social responsibility, ethics, supply chain management, brand identity, and the intricate balance between risk and reward in international markets. Operational efficiency, cryptocurrency, human resources, entrepreneurship, and more are covered. Global Business and Marketing Strategy serves as both a textbook and workbook, rendering it an exemplary resource for courses and programs in international business. It is particularly valuable for courses that emphasize applied learning, strategic thinking, and hands-on experience with complex, contemporary business challenges.